Stealth Mode’s Declining Popularity
REITx takes the Lean startup methodology where new FinTech Startups are changing the language start-ups use to describe their work. As descriped in Steve Blank‘s HBR Article, during the dot-com boom, start-ups often operated in “stealth mode” (to avoid alerting potential competitors to a market opportunity), exposing prototypes to customers only during highly orchestrated “beta” tests.
But with REITx which is a platform based on its customer feedback, not secrecy but constant feedback yields better results. REITx knows of the formula for customer development in early stage of Startup Inception. REITx is led by Dr. Emari who is a Project Management Professional with 20 years of waterfall development and linear product development approach of the construction industry. In 2016, he founded his first successful startup based on his Quality PMO Methodology after obtaining his Doctorate in Business Administration in Strategic Management. Since then, Dr. Emari has been advocating the LEAN Agile Methodology for every startup to replace the old fashion Business Plan development model by an iterative agile lifecycle and scrum techniques and he obtained his credentials in Discipline Agile Scrum Master and studied Data Science with PMI and Stanford University to bring Construction 4.0 to reality.
In 2003, Blank wrote The Four Steps to the Epiphany, articulating for the first time that start-ups were not smaller versions of large companies and laying out the customer development process in detail. In 2010, Alexander Osterwalder and Yves Pigneur gave entrepreneurs the standard framework for business model canvases in Business Model Generation. In 2011 Eric published an overview in The Lean Startup. And in 2012 Bob Dorf and Blank summarized what we’d learned about lean techniques in a step-by-step handbook called The Startup Owner’s Manual.
The lean start-up method is now being taught at more than 25 universities and through a popular online course at Udacity.com. In addition, in almost every city around world, you’ll find organizations like Startup Weekend introducing the lean method to hundreds of prospective entrepreneurs at a time. At such gatherings a roomful of start-up teams can cycle through half a dozen potential product ideas in a matter of hours. Although it sounds incredible to people who haven’t been to one, at these events some businesses are formed on a Friday evening and are generating actual revenue by Sunday afternoon.
Join us for a Live Event
REITx holds periodic meetings as webinars and demo on Zoom for interested people to learn more about the platform. Sign up here: https://reitx.org/event
See a short Demo
The Demo is presented in a presentation that is being developed and updated as it improves over time here: https://reitx.org/demo
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